The video uses a relatable emotional arc (sadness to a perceived dream of success) combined with a recognizable brand (Microsoft) to create a sense of aspiration and perhaps commentary on the pursuit of success.
Summary
The video contrasts a sad cat's dream of being at a Microsoft trade show with its reality. The cat appears to be dreaming of success and recognition at the event.
Structure
1Cat is sad in bed
2Cat dreams of a Microsoft event
3Cat is at the event, looking around
4Text appears: 'The Dream'
Product placement
Microsoft: it ACTS - it is the name of the company whose booth is displayed and advertised at a trade show. Removing it would change what happens in the video.