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Hook library
Which kinds of hook earn the biggest breakouts — and the real first lines behind each one.
Hook library
Which kinds of hook earn the biggest breakouts — and the real first lines behind each one.
Ranked by average breakout score
Curiosity Gap165× avg
Withholds the payoff
POV / Skit115× avg
Puts viewer in a scene
Problem Callout100× avg
Names a pain the viewer has
Story Open99× avg
Starts mid-narrative
Contrarian99× avg
Attacks a common belief
Direct Question98× avg
Asks the viewer something
Warning90× avg
Stop / don't / be careful
Result / Flex88× avg
Leads with an outcome or number
Social Proof84× avg
Everyone / nobody is doing X
How-To80× avg
Promises a method
Other79× avg
Does not fit cleanly
Before / After69× avg
Implies a change
Listicle62× avg
Counts things down
Curiosity Gap
Withholds the payoff · ranked by breakout score.
