Why it worked
The video leverages a popular and easily replicable TikTok trend, providing a direct call to action to use a specific template within CapCut, making it highly shareable and encouraging user-generated content.
Summary
The video shows a split screen with a man in the top panel and a person eating in the bottom panel. The top panel displays "HOW TO DO THIS..." and then shows the man holding up a phone displaying a TikTok video. The bottom panel shows a person eating, with another person appearing in the background, startling them. The video then transitions to a phone screen displaying a TikTok template for the "Haaland scared" trend, prompting the user to "Use template in CapCut."
Structure
- 1Introduction of the "how to" concept
- 2Demonstration of the viral trend
- 3Transition to the TikTok app
- 4Call to action to use the CapCut template
Product placement
CapCut: it ACTS - it is used to edit videos, and the video itself is a template for CapCut. Removing it would change what happens in the video.
Call to action
Use template in CapCut
On-screen text