Why it worked
The video leverages a popular template on CapCut, a widely used video editing app, to encourage user engagement and template adoption. The visual demonstration of creating an AI action video is likely to attract users looking for trendy content creation tools.
Summary
The video shows a person holding sunglasses and then transitions to a screen recording of a phone. The phone displays a CapCut template that allows users to create AI action videos by uploading a photo. The user is prompted to click the template to use it.
Structure
- 1Person holding sunglasses
- 2Transition to phone screen recording
- 3CapCut template displayed
- 4Prompt to use template
- 5User clicks to use template
Product placement
CapCut: it ACTS - it is used to create a video template, and the user is prompted to use it. Removing it would change what happens in the video.
Call to action
Click the free CapCut template in the lower-left corner