Why it worked
The video taps into the trend of fragrance discovery and appeals to a specific audience looking for new men's scents. The use of popular Sol de Janeiro products and the intriguing "men's version" angle likely drove engagement.
Summary
The creator showcases two Sol de Janeiro body mists, Cheirosa 71 and Cheirosa 10, highlighting them as the new men's versions. The video focuses on the scent notes of cedarwood, coconut, and vanilla.
Structure
- 1Introducing the men's version
- 2Showcasing Cheirosa 71
- 3Showcasing Cheirosa 10
- 4Mentioning scent notes
- 5Concluding with a phrase about desirability
Product placement
Sol de Janeiro Cheirosa 71 (acts: it is a body mist that is being presented as a men's version of a fragrance, and its scent notes are described. Removing it would change what happens in the video.)
Sol de Janeiro Cheirosa 10 (acts: it is a body mist that is being presented as a men's version of a fragrance, and its scent notes are described. Removing it would change what happens in the video.)
On-screen text
The men's version is finally here
Cedarwood, coconut & vanilla 💙