Why it worked
The video leverages visually appealing and trendy nail art designs, specifically rainbow themes, which are popular on social media. The use of short, engaging clips and a clear, albeit subtle, product reveal at the end likely contributed to its performance.
Summary
The video showcases various nail art designs featuring rainbow and cloud motifs. It transitions through several close-ups of hands with different styles of rainbow-themed manicures, ending with a shot of a product packaging that says "Yeya Nails".