Promoted product
Ayanna Thomas, REALTOR®
Why it worked
The video uses a relatable financial pain point (the cost of rent) and presents a clear alternative (homeownership) to capture viewer interest. The visual of a modern home adds aspirational appeal.
Summary
The video highlights the financial cost of renting by showing that $1500 a month for five years amounts to $90,000. It suggests that this money could instead be used towards homeownership and building equity, encouraging viewers to consider buying a home and offering real estate services.
Structure
- 1Show exterior of a modern house
- 2Display text about the cost of rent over 5 years
- 3Show interior of a modern kitchen
- 4Encourage viewers to buy a home instead of renting
- 5Offer real estate services and provide contact information
Product placement
The video promotes real estate services by Ayanna Thomas, REALTOR®, encouraging viewers to purchase a home instead of renting.
Call to action
Click the link in my bio to schedule a consultation
On-screen text
when you realize paying $1500 a month in rent is $90,000 in 5 years