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6.7Text-HeavySocial Proof hook
Hook
The rich people in this world are:
@ktamazonfba
42.1K followers · usually 829 views a post
Views
5.5K
Likes
96
Comments
0
Shares
21
Why it worked
The video likely performed well due to its use of a surprising statistic presented in a visually engaging way with clear on-screen text. The format is easily digestible and shareable, tapping into common aspirations and curiosities about wealth.
Summary
The video displays a statistic about the composition of rich people in the world. It shows that 74% are entrepreneurs, 14% are investors, 8% are athletes, 4% are artists, and 0% are employees.
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Transcript, structure and on-screen text
6 beats and 6 lines of on-screen text — the parts you need to write your own version.
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Original caption
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