Why it worked
The video uses a humorous and relatable 'rags to riches' narrative, contrasting the humble beginnings of a startup in a garage with the abundance of products, likely appealing to a young audience interested in entrepreneurship.
Summary
Two young men are in a small vehicle, seemingly discussing their startup. The scene then shifts to one of them in a bathrobe, surrounded by stacks of egg cartons, and later interacting with a milk dispenser and shelves of products, implying a humorous take on a garage startup.