Why it worked
The video provides high-value, actionable information in a concise, easy-to-read list format, which encourages saves and shares. The low barrier to entry for the suggested certifications makes the promise of a high salary very appealing.
On-screen text
10 Quick Certifications for Career Changers (Low Cost) to Make $100,000
1. Professional Scrum Master
$20, Self-Paced
Exam Required
Available at: Udemy +
2. Data Analytics Professional
Free, 6 hours
Exam Required
Available at: Coursera
3. Cybersecurity Essentials by Cisco
Free, 4 hours
Exam Required
Available at: Cisco Networking Academy
4. IT Support Specialist by Google
Free, 4 hours
Exam Required
Available at: Google Skillshop
5. QuickBooks Online Certified
$45, 4 hours
Exam Required
Available at: QuickBooks ProAdvisor
6. Fundamentals of UX Design by edX
Free, 4 hours
No Exam
Available at: edX
7. Microsoft Power BI Basics
Free, 3 hours
Exam Required
Available at: Microsoft.Learn
8. Virtual Assistant Bootcamp
$40, 3 hours
No Exam
Available at: Udemy
9. Intro to Blockchain Technology
Free, 5 hours
No Exam
Available at: IBM SkillsBuild
10. CompTIA Security+
Price varies, 40+ hours
Exam Required
Available at: CompTIA