Loading video…
All breakouts
16.8Text-HeavyOther hookGames
Hook
white smoke = new pope
@wasabipartygames
1.4K followers · usually 705 views a post
Views
10.8K
Likes
153
Comments
25
Shares
36
Why it worked
The post leveraged a culturally relevant and humorous meme format (the papal conclave) to introduce a party game. The unexpected juxtaposition of religious figures with modern party games created a strong hook and shareable content.
Summary
This post uses humor to promote the mobile game 'Wasabi: Viral Party Games'. It starts by playing on the 'white smoke' tradition of electing a new pope, then shows cardinals vaping and playing a party game on their phones, ultimately revealing the game's app store listing.
Structure
- 1Hook: White smoke signifies a new pope
- 2Humorous twist: Cardinals playing a party game and vaping
- 3Game interface shown: Answering funny prompts about friends
- 4
Original caption
#whitesmoke #pope #newpope #conclave #phonegame
More from @wasabipartygames
More breakout videos from this creator.
