Why it worked
The video leverages a highly relatable, aspirational aesthetic that resonates with the 'hustle culture' audience, while the caption provides actionable value that drives engagement through comments.
Summary
A video showcasing a woman working on her laptop in various settings, accompanied by an inspirational quote about self-reliance. The caption provides a step-by-step guide on starting a digital marketing business using specific tools.
Structure
- 1Inspirational text overlay
- 2Montage of working in different environments
- 3Call to action in the caption
Product placement
Canva and Beacons are mentioned in the caption as tools for building a digital marketing business.
Call to action
Drop "GUIDE" for the link to my ebook.
On-screen text
No one works harder than a girl who realised no one is coming to save her & she has to be the one that builds her dream life.
Original caption
Here are the exact steps to start your Digital Marketing Business⬇️ ✅ Step 1: Create your own Logo with CANVA, for free!! They have a lot of templates ✅ Step 2: Create your own Digital Product (Planner, E-Book, Journal..) using Canva OR buy a DFY-product. ✅ Step 3: Create a free website with BEACONS. List your digital product and start selling it ✅ Step 4: Use social media to promote your Products! Instagram, Tiktok, Pinterest.. My ebook gives all the tea on how to start your journey ❤️ Drop "GUIDE" in the comments to learn! 🫶🏼 #womenempowerment #mindsetmotivation #onlinebusiness #digitalmarketing #girlboss