Why it worked
The post leverages a relatable sentiment about the cost of attending events and then pivots to a visually appealing promotion of a specific festival, EDC Mexico. The use of branded merchandise and a detailed lineup poster creates excitement and provides clear information for potential attendees.
Summary
The creator shares their excitement about being able to afford concerts and festivals, then shows they are holding EDC Mexico cups, implying they are attending. The final slide is a poster for EDC Mexico 2014, highlighting the event's lineup and details.
Structure
- 1Expressing excitement about affording concerts
- 2Showing EDC Mexico branded cups
- 3Displaying EDC Mexico 2014 poster with lineup
Product placement
The creator is holding two EDC Mexico branded Dos Equis cups. The final slide is a promotional poster for EDC Mexico 2014.
Call to action
Boletos en ticketmaster.com.mx