Why it worked
The video uses a common 'point of view' format that resonates with creators looking to monetize their skills. The visual of earning a lot of money from a seemingly simple process like using Canva is aspirational and likely drove engagement.
Summary
The video shows a person creating digital products using Canva, then transitions to them holding a large amount of cash, implying successful sales. It suggests that using Canva for digital products can lead to significant income.
Structure
- 1Opening shot with text overlay
- 2Demonstration of using Canva
- 3Showing a large sum of cash
- 4More shots of cash being handled
- 5Concluding shot with cash
Product placement
The video shows the interface of Canva being used to create digital products.
On-screen text
POV: you started digital products on canva then this happened 😭