how to not wear a beanie

The video likely worked due to its relatable humor and the use of a recognizable brand (Arc'teryx) in a self-deprecating context. The 'how to not' format creates curiosity and plays on common fashion faux pas.

The video humorously demonstrates incorrect ways to wear a beanie, specifically an Arc'teryx branded one. The creator shows the beanie and then puts it on in an awkward manner, implying a lack of knowledge on proper beanie styling.

Arc'teryx: (a) it ACTS - the brand name is visible on the beanie, and the beanie is the subject of the video, implying its use and appearance are relevant to the content. Removing the brand name would change the context of the video as it's specifically about wearing a beanie with this visible branding. The beanie itself is the subject of the video.