There are 3 types of content you should be posting if you want to grow on TikTok.

@kienobimedia

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Film and Flowhttps://filmandflow.beehiiv.com/p/how-creators-are-building-experiments-in-public-3a76 ↗

Why it worked

The video provides high-value, actionable advice using a simple, memorable framework (3E), which builds authority and trust, naturally leading viewers to the creator's bio link for more in-depth resources.

Summary

The creator explains a '3E framework' (Educational, Emotional, Entertaining) for content creation to help viewers grow on TikTok. He suggests rotating between these three types to maintain consistency and avoid running out of ideas.

Structure

1Identify the problem of posting random content
2Introduce the 3E framework
3Define educational content
4Define emotional content
5Define entertaining content
6Explain the benefit of rotating these types

Product placement

The creator provides a framework that aligns with his newsletter/course content, linked in his bio.

Original caption

The 3E framework explained 👇 🔄 Share this with a creator who posts random stuff 1️⃣ Educational content – Tips, tutorials, frameworks – Makes people say “I learned something” 2️⃣ Emotional content – POVs, struggles, wins, late nights – Makes people think “that’s literally me” 3️⃣ Entertaining content – Fun edits, humor, storytelling – Makes people watch till the end Rotate between all three and you’ll never run out of ideas. 👣 Follow for more growth strategies #tiktok #contentcreator #socialmediamarketing #creatortips

More from @kienobimedia

On-screen text

There are 3 types of content you should be posting most people post random stuff and wonder why nothing takes off E E E #1 Educational content Tips Tutorials Frameworks I learn something #2 Emotional content POV Struggles Wins that's literally me #3 Entertaining content Fun edit Humour Storytelling Educational Emotional Entertaining

Transcript

There are 3 types of content you should be posting if you want to grow on TikTok. Here's the problem: most people post random stuff and wonder why nothing takes off. Growth gets way easier if you understand the 3E framework. Number one, educational content. This is where you teach something useful: tips, tutorials, frameworks. Content that makes people say, I learned something. Number two, emotional content. This is the relatable stuff: POVs, struggles, wins, late nights, anything that makes people think, that's literally me. Number three, entertaining content. Pure attention: fun edit, humor, storytelling. Doesn't always teach, but makes people want to watch till the end. When you rotate between educational, emotional, and entertaining, you stop running out of ideas and your content starts compounding.