5 Local Businesses Who Show Exactly What It Takes to Build Buzz on Social

Here’s the 5 mentioned who will inspire you to finally launch your own social show 🚀 1️⃣ @The Nitro Bar highlights menu items through scroll-stopping scenarios, hooking new customers while retaining existing ones. 2️⃣ @Urban Tandoor recreates popular — and timely — musical scenes, earning outsized reach for a local restaurant. 3️⃣ @Judy's Family Cafe stitches viral videos, turning internet moments into foot-traffic-driving content from all over the world. 4️⃣ @Little Joy shows customers how to recreate menu items through its “DIY or Buy” series, highlighting quality before purchase. 5️⃣ @Deer Island Golf throws a beer at their boss every day until he guesses the correct type, creating a reason for people to follow — and avoid missing out. You can think of content like this as your brand’s TV show(s): an always-on or thematic, consistent format that hooks new followers and keeps existing ones coming back for the next “episode.” Sometimes that means serialized posts that build on each other. Other times, it simply means each post shares familiar elements — the same structure, tone, setting, or POV — so people instantly know what they’re watching. And no, they don’t need to be overly complicated or highly produced to work. When done well, they: - make batching easier - allow trends or pop culture to be plugged in, not chased - give new followers a backlog to binge when they discover you In other words: one idea scales — and so does performance. And if you want more examples of social show/series content like this, comment “1222” and I’ll send you my latest Substack. #marketingstrategy #socialmediamarketing #socialmediastrategy #contentstrategy #smallbusinessowner