The video uses a clear, educational 'listicle' format that promises to solve a specific pain point (making money with digital products) and uses a low-friction CTA to build an audience for future sales.
Summary
The creator explains three essential skills needed to succeed in selling digital products. He then invites viewers to comment 'yes' to receive further instruction in a future video.
ProLocked — included with ProLocked
Transcript, structure and on-screen text
4 beats, a 33-word transcript and 26 lines of on-screen text — the parts you need to write your own version.