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805Silent UGCOther hook
Hook
I'm 39
@lizzie_santos88
1.5K followers · usually 464 views a post
Views
403.8K
Likes
3.8K
Comments
295
Shares
108
Why it worked
The video leverages the 'financial transparency' trend, which builds high trust and curiosity, while subtly integrating the product as a key component of her financial success.
Summary
A woman displays her financial status on screen while lip-syncing to a song, highlighting her savings and debts. She credits the app 'Noise' for making her financial journey less intimidating.
Structure
- 1Creator displays financial stats on screen
- 2Creator lip-syncs to music while drying face
- 3Creator reveals the app that helped her manage finances
Product placement
The app 'Noise' is mentioned in the on-screen text as part of her financial breakdown and in the caption.
On-screen text
I'm 39
Checking: $63,242.19
Savings: $398,220.45
Noise Balance: $6,718.67
Student loans: $6,100
Credit card debt: $0
Car loan: $0
I'm fine 💁🏽♀️
Original caption
Learning financial literacy in my 30s so my 40s can be peaceful 😌 Noise made the process less scary ✨ #goals #sidehustles #sidegigs #noise
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