Why it worked
The video uses a common relatable object (a keychain) in an unexpected and humorous way with a high-value item (a graphics card), creating a moment of surprise and amusement that likely drove engagement.
Summary
The video shows a person taking a graphics card (Nvidia RTX 4090 Founders Edition) off a shelf, which is attached to a keychain. They then attempt to use the keychain to unlock a door, but the keychain breaks, leaving the key in the lock.