Maneesh on the beat, shabang

@vivekxrama

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Maneesh Bidaye

Why it worked

The video leverages the popularity of Drake and the intrigue of a producer being mentioned in a song's lyrics to create a narrative about an unsung talent finally getting recognition, tapping into the audience's appreciation for behind-the-scenes creators.

Summary

This video highlights Maneesh Bidaye, an Indian-Canadian music producer with significant credits on Drake's projects and collaborations with other major artists. It emphasizes that despite his long career, he is only now receiving widespread recognition for his contributions.

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Transcript, structure and on-screen text

5 beats, a 71-word transcript and 27 lines of on-screen text — the parts you need to write your own version.

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Original caption

"maneesh on the beat, shabang" ** drake just put his producer's name in a bar on ICEMAN - and most people had no idea who he was. maneesh bidaye is an indian-canadian producer out of redale, toronto. formerly dj m-rock. been in the room since the views era and has credits on some of the most important projects in drake's catalog - plus work with travis scott, j. cole, pnd, offset, and more. // follow for more via @416maneesh @kurrco.xyz @fraim.world