Is crumbl cookie trying to kill their customers?

The video leverages shock value by highlighting an extremely high sugar content in a popular treat, using relatable comparisons to everyday snacks to emphasize the quantity. The use of anime-style characters and a text-heavy format also appeals to a specific online audience.

The video questions the high sugar content of Crumbl cookie's new dirty soda drink by comparing it to various other sugary items. It lists the equivalent amounts of donuts, candy bars, skittles, ice cream, coke, gatorade, red bull, and oreos that would equal the 186g of sugar in the drink.