Why it worked
The video clearly states a call for endorsers, which is a direct appeal to a specific audience. The inclusion of sponsor logos and clear application instructions makes it easy for interested parties to engage.
Summary
This video announces that SQOE Malaysia is looking for endorsers. Interested individuals or bands are instructed to DM their portfolio, social media page, and contact number. The project is sponsored by SQOE Malaysia and Guitarlicious.
Structure
- 1Announce search for endorsers
- 2Display sponsor logos
- 3Instruct on how to apply
- 4Reiterate sponsors
Product placement
SQOE: ACTS - it is the brand looking for endorsers and is mentioned as the sponsor. Removing it would change the purpose of the video. Guitarlicious: ACTS - it is mentioned as a sponsor and its logo appears. Removing it would change the context of the sponsorship. Guitarlicious Malaysia: ACTS - it is mentioned as a sponsor and its logo appears. Removing it would change the context of the sponsorship.
Call to action
Do DM us your
> Your Personal or Band Portfolio
> Social Media Page
> Contact Number
On-screen text
WE'RE LOOKING FOR
ENDORSER
SPONSORED BY
GUITARLICIOUS
ONE STOP MUSIC SHOP
SQOE
Est. 1883
MALAYSIA
Do DM us your
> Your Personal or Band Portfolio
> Social Media Page
> Contact Number
SPONSORED BY:
SQOE
Est. 1883
MALAYSIA