TAP HERE TO START PLAY THE BMO SOCCER GAME

@mercedes.pomerleau

5.9K followers · usually 1.7K views a post

Views

4.5M

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1.4K

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SoundTikTok sound · original sound - mercedes.pomerleau

Promoted product

BMO

Why it worked

The video effectively integrates a branded game with a clear call to action, leveraging a popular sport to engage viewers and promote a financial service.

Summary

The video features a user playing a soccer game sponsored by BMO, where they aim to score goals. After achieving a score of 3, a promotional message appears offering a bonus for switching to BMO.

Structure

1Introduction to the BMO soccer game
2Playing the game and scoring goals
3Achieving a score of 3 goals
4Displaying the final score and celebratory graphics
5Promotional offer for switching to BMO
6

Original caption

do I have what it takes to be on the team? ⚽️ 🍁@bmocanada #BMOGrowTheGame

More from @mercedes.pomerleau

Product placement

BMO: (a) it ACTS - it is the sponsor of the soccer game, its logo appears on the goal net and on the scoreboard, and its branding is used in the promotional offer at the end. Removing it would change the context of the game and the promotional message. (b) it merely APPEARS - its logo is on the creator's jersey. Removing it would not change what happens in the video.

Call to action

Score up to $900* when you switch to BMO.

On-screen text

TAP HERE TO START PLAY THE BMO SOCCER GAME SHOT 1 2 3 4 5 SCORE 0 SWIPE THE BALL TO SHOOT BMO 3 GOALS GREAT SCORE!!! Score up to $900* when you switch to BMO. *terms and conditions apply

Transcript

Do I have what it takes to be on BMO's team? The official bank of Canada Soccer. Let's see. Shot 1, 2, 3, 4, 5. Score 1. Yes. Shot 1, 2, 3, 4, 5. Score 1. Yes. Shot 1, 2, 3, 4, 5. Score 2. Yes. Shot 1, 2, 3, 4, 5. Score 3. Yay! 3 GOALS GREAT SCORE!!! Score up to $900* when you switch to BMO. Not too shabby. What do you think? Let's go Canada!