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BMO
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1.6KApp DemoOther hook
Hook
TAP HERE TO START PLAY THE BMO SOCCER GAME
@mercedes.pomerleau
5.7K followers · usually 2.8K views a post
Views
4.5M
Likes
1.4K
Comments
5
Shares
86
Selling · Other Product
Why it worked
The video effectively integrates a branded game with a clear call to action, leveraging a popular sport to engage viewers and promote a financial service.
Summary
The video features a user playing a soccer game sponsored by BMO, where they aim to score goals. After achieving a score of 3, a promotional message appears offering a bonus for switching to BMO.
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Transcript, structure and on-screen text
6 beats, a 78-word transcript and 15 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
do I have what it takes to be on the team? ⚽️ 🍁@bmocanada #BMOGrowTheGame
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