If you think it's a filter...

@yurileeeee

1.1M followers · usually 42.4K views a post

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184.1K

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6.3K

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Why it worked

The video likely performed well due to its relatable premise of achieving a 'filter-like' glow through a skincare routine, tapping into a common desire for effortless beauty and potentially leveraging trending audio or visual effects.

Summary

The video shows a close-up of a woman's face with text overlay asking viewers to "steal my routine" if they think her glow is a filter. The creator is likely sharing her skincare routine, but no specific products are actively demonstrated or promoted within this short clip.

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Transcript, structure and on-screen text

3 beats and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

AM - @celimax.global toner pad - @WELLAGE one day Vita C - @Dr.Reju-All US copper peptide PDRN serum - @Paula's Choice choice azelaic acid - @LuxYuri glow-e cream PM - @GARNIER micellar water - @cleardea minari cleanser - @tokkionthemoon US bubble mask (2-3x a week) - @Dr.Althea US ellage PDRN one day kit - @Arocell botulism ampoule & eye cream -Paula’s choice azelaic acid -LuxYuri glow-e - @Biodance Store US PDRN mask (once a week) Linked everything in my storefront🙌🏻✨ #glowroutine #skinglow #glowyskin