Over the past three weeks

@daralevitan

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SoundTikTok sound · original sound - daralevitan

Promoted product

MERIT Beauty Clean Volume Mascara

A lightweight tubing mascara that lifts and separates lashes for precise, buildable volume that lasts up to 16 hours. How to Use: Comb through lashes from root to tip. For added impact, build while lashes are still wet. To remove, wash with warm water and cleanser.

Why it worked

The creator effectively demonstrates the product's performance by showing the before and after results, addressing a common pain point (clumping), and expressing genuine enthusiasm for a product that dethroned her previous favorites.

Summary

The creator reviews the Merit Clean Volume Mascara, highlighting its ability to provide volume, lift, and separation without clumping. She expresses surprise at how easily it removes and declares it her new favorite.

Structure

1Introduction of the mascara
2Application and demonstration
3Praise for volume, lift, and separation
4

Original caption

Mascara perfection @MERIT Beauty #meritpartner

More from @daralevitan

Product placement

MERIT Beauty (ACTS - mascara is applied to lashes, its performance is described, and it is the subject of the video. Removing it would change the video's purpose.)

On-screen text

@MERIT Beauty

Transcript

Over the past three weeks I have been using and testing this mascara. And in that time this mascara has dethroned every single one of my existing favorites. It's finally launching so I can finally talk about it. This is the new Merit Clean Volume Mascara. Let's put it on. So this is a volumizing, tubing mascara. And the way this lifts, sculpts, and importantly to me separates is insane. I cannot deal with clumpy lashes. I would rather just not wear mascara at all. But this mascara just gives me the cleanest, fullest, length and volume. Look at the before and after. That is my perfect lash. At first I had no idea that this is a tubing mascara. Usually I am the biggest tubing mascara hater. And now I have to eat my words, especially because this mascara comes off so easily without irritating my eyes. I'm telling you this mascara is the one. Not the two, the one. I cannot wait for you to try it.