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The video leverages a popular trend format of-the-moment trend and relatable trend ('trend with a friend') to showcase a curated selection of beauty products. The split-screen format with anime visuals appeals to a specific aesthetic, while the clear categorization of products makes it easy for viewers to find what they're looking for.

This is a slideshow showcasing various makeup and skincare products, presented in a split-screen format with anime-style illustrations on the left and product images on the right. The text overlays categorize the products as "skincare," "SPF," "concealer," "powder," "blush," "highlighter," "brow gel," "mascara," and "lip products."