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3.8Talking HeadSocial Proof hookLifestyle
Hook
We're building the biggest sales team in New York.
@aarongrants
827.0K followers · usually 11.9K views a post
Views
45.3K
Likes
5.0K
Comments
47
Shares
107
Why it worked
The video uses a common recruitment trope (building a team) and juxtaposes it with a humorous, relatable personal anecdote about potential divorce, creating an unexpected and engaging narrative.
Summary
The video shows an empty office space with the text "We're building the biggest sales team in New York." overlaid. The speaker humorously mentions potential marital issues as a minor concern compared to not buying more.
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Transcript, structure and on-screen text
4 beats, a 26-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Pull up #lifeinsurance #sales
More from @aarongrants
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