Post by @eugbrandstrat

Cannes Lions is a mirror reflecting the K-shaped society we live in. Marketing budgets are shrinking, but somehow this festival’s opulence grows every year. Today: part one of my takeaways from the most important event in media right now - why tech companies keep pouring money into Cannes Lions, and why being here is valuable, and why Creators were such a big part of the convo. Over the next couple days I’m going to be dropping everything via a series of videos and Substack articles, trust me when I say there is a LOT. #CannesLions #CannesLionsPartner