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2.5Silent UGCProblem Callout hookSaaS
Hook
stock yoghurt dirumah habis 😭
@saalhaerid
13.9M followers · usually 92.6K views a post
Views
202.9K
Likes
278
Comments
7
Shares
6
Promoted product
Shopee
Why it worked
The video effectively taps into a common relatable problem (running out of a favorite item) and presents a quick, convenient solution using a popular e-commerce platform with a clear benefit (instant delivery). The native mention style makes it feel like a genuine recommendation rather than a forced advertisement.
Summary
The creator discovers they are out of yogurt and decides to order from Shopee's instant delivery service. The order arrives quickly with the yogurt's quality intact, making daily shopping convenient.
Structure
- 1Realizes yogurt is out of stock.
- 2Decides to order from Shopee.
- 3Places an order for yogurt and other essentials.
- 4Receives the order quickly.
- 5Shows the intact yogurt and other items.
- 6Highlights the convenience of instant shopping.
Product placement
Shopee (ACTS - online marketplace where the user browses and purchases items, resulting in a delivery. Removing it would change the video's narrative.)
Oasis Blu (APPEARS - bottle of water seen on the counter. Removing it would not change what happens in the video.)
Heavenly Blush Greek Yogurt (ACTS - the product is purchased and consumed. Removing it would change the video's narrative.)
Original caption
Belanja kebutuhan harian sekarang makin praktis!🚚⚡️makanan segar, makanan beku, sampai kebutuhan dapur bisa sampai cepat dan tetap terjaga kualitasnya lewat Shopee Belanja Instant 1 Jam Tiba. Yuk cobain sekarang! #ShopeeBelanjalnstant1JamTiba
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