Branding for a tech startup in just 5 days ⚡️

We completed the branding for this B2B SaaS company in just 5 days. Here's how we did it. If you've seen any of my videos before, you'll know we always start with mood boards. We put together two, but this is the one they went for. They wanted a feeling of human, warm, but also a sense of speed and momentum. This company is all about speeding up sales cycles. So we had this kind of motion blur imagery mixed with this really modern sans-serif font as well, to kind of balance the whole brand out. And you'll see that applied throughout. Now, we created this custom kind of blurred imagery of these kind of aesthetics of being outside, a sense of life, movement. And we used motion for these, so that the client can replicate these and use them across the brand after handover. And again, you can see some of that imagery interacting with the color palette and also the typography we went for. We went for this really nice modern sans-serif font mixed with this kind of italic sans-serif font as well, to highlight certain words across different applications. And again, you can see that working across some of these Instagram story templates too. We also put together a few different sections for the website design, and here's an example of it on a website hero section. We also put together a couple of mockups to show this brand being applied on different billboard mockups. And finally, we wrapped everything up in the brand pack. This is just an example of it here, but that included logo, colors, typography, imagery, art direction, mockups, and all of the editable assets as well in Figma. So if you work with us, you'll get the brand pack and also the Figma file too, with all of the editable assets. Now, this was done in just 5 days with a ton of iteration across the course of the week. But if you're looking and you're a tech company looking to elevate your brand this year, I'd absolutely love to chat. So drop me a DM.