Then I falsified government records and all this

@schoolofhardknocksfann

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Why it worked

The video uses a compelling personal story about overcoming failure and learning from mistakes, which resonates with viewers seeking motivation and advice on success. The narrative structure, combined with the relatable struggles and eventual lessons learned, creates an engaging and shareable piece of content.

Summary

The speaker recounts his early struggles in sales after leaving the Marines, including his initial failures and the advice he received from his "rich dad" to embrace failure. He shares a story about his father mortgaging his house to provide him with capital for a business venture, which ultimately failed, leading to a near-loss of his father's home. This experience taught him the importance of learning from failure and taking action.

Structure

1Speaker recounts early sales struggles and advice to embrace failure.
2Speaker shares a story about his father mortgaging his house to fund a failed business.
3Speaker learns the importance of learning from failure and taking action.
4Speaker reflects on his own failures and the lessons learned.
5Speaker discusses the concept of 'failure rate' and its importance in success.
6Speaker shares a personal anecdote about his father's financial situation and his own role in it.

On-screen text

THEN I FALSIFIED GOVERNMENT RECORDS AND ALL THIS I TOLD THEM EVERYTHING I LOST 30 POUNDS I THINK I SAID SO CAPTAIN, I GUESS I'M GOING TO JAIL HOW MANY YEARS AT ME AND HE SAYS LIEUTENANT THANK YOU FOR TELLING THE TRUTH HONORABLE DISCHARGE GET THE FUCK OUT OF HERE AND THAT'S WHY I LEARNED THE TRUTH WILL SET YOU FREE AND EVER SINCE THEN I'VE DECIDED I BETTER BE THE TRUTH AS POSSIBLE DON'T LIE YOU THOSE THREE SKILL SALES CAPITAL RAISING AND USING DEBT I WANNA TALK A SECOND OF THE TOP SALESMAN AT XEROX HAD WORKED AT AND OBVIOUSLY SELL HUNDREDS OF MILLIONS OF DOLLARS WORTH OF PRODUCTS THROUGHOUT YOUR CAREER WHAT'S A SALES PRINCIPLE INGRAIN IN EVERY THAT'S STARTING OUT IN THE BUSINESS SAME AS YOU GUYS TEACH HARD KNOCKS SO I'M OUT OF THE MARINE CORPS I GET A JOB WITH XEROX THIS IS 1974 AND I'M OVER THERE LIKE I GO TO THEY TO THE BEST SALES SCHOOL FROM THEY FLY ME FIRST CLASS TO LEESBURG VIRGINIA RIGHT BY WASHINGTON DC AND IT THE BEST SALES SCHOOL HAWAII LITTLE HANDY DANDY SALES BAG KNOCKING ON DOORS I CAN'T SELL AND AFTER ABOUT 3 MONTHS I'M GONNA GET FIRED SO I CALLED MY RICH DAD SAID HEY UH RICH DAD I'M ABOUT TO GET FIRED I SALES AND HE HOW MANY SALES CALLS DO YOU MAKE A DAY I SAID ON A GOOD DAY TOO YES COLD CALLING WHICH IS NO EVERYBODY HATES COLD CALLING YEAH HAWAII BEAT IT BEAT IT YOU QUIT SO MARISSA SAID TO ME SAYS THE REASON YOU'RE IS BECAUSE YOU'RE NOT FAILING FAST ENOUGH IF YOU'RE GOING STEP UP YOUR FAILURE RATE THAT'S EXACTLY OPPOSITE OF MY RICH DAD I MEAN HOW I LOST EVERYTHING ABOUT 10 TIMES IT'S HORRIFYING I STILL REMEMBER I STARTED THE FIRST NYLON AND VELCRO SURFBOARD BUSINESS AND WE'RE GOING BROKE SO FAST I WAS STILL WORKING AT XEROX AND THE GUY GOES I ASKED MY ACCOUNTANT I SAID HOW MUCH MONEY DO WE GO BROKE NEED 100,000 THAT'S A LOT IN THE SEVENTIES SO I WENT DAD SAID GET THE THIS OFFICE WHY WOULD I GIVE YOU MONEY MY POOR DAD DAD WAS SUCH HE'S A GREAT SOCIALIST THOUGH HE MORTGAGED HIS HOUSE HUNDRED THOUSAND DOLLARS HAWAII I GO INTO THE OFFICE AND MY THE WALLET BUSINESS I SAID STANLEY HERE'S $100,000 WILL THIS SOLVE THE WILL THIS HE GOES YES STANLEY CASHED THE CHECK TOOK THE MONEY AND RAN AND I WAS LEFT WITH MY FATHER GONNA LOSE HIS HOUSE UP FUCK UP IN THE DICTIONARY THAT'S MY PICTURE HAHAHA SO WHEN YOU YOUR TONGUE HARD KNOCKS THAT WAS WAS DEVASTATING AND THEN I HAD TO HOW TO SAVE MY FATHER'S HOUSE AND YOU KNOW STEP IT UP THE HOUSE ROBERT WE LIKE TO OFF WITH TWO FOR OUR GUEST ROBERT IF ME AND YOU DIED ONE MORE MESSAGE THE YOUNGER GENERATION BE PLAY THE CASH FLOW BOARD GAME I TEACH IT ALL OVER THE WORLD

Original caption

They’re Lying To You About Debt... Here's How To Get Rich | Robert Kiyosaki #wealth #financialfreedom #entrepreneur #motivation #realestate

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Transcript

Then I falsified government records and all this I told them everything I lost 30 pounds I think. I said so. I said Captain, I guess I'm going to jail. How many years? He looked up at me and smiled. He says, Lieutenant, thank you for telling the truth. Honorable discharge. Get the fuck out of here. And that's why I learned the truth will set you free. And ever since then I've decided I better be the truth as possible. Don't lie. You brought up those three skill sets, sales, capital raising and using debt. I wanna talk a second of the top salesman at Xerox. One of the had worked at and obviously went on to sell hundreds of millions of dollars worth of products throughout your career. What's a sales principle that you would engrain in every that's starting out in the business world today? Same as you guys teach. Hard knocks. So I'm out of the Marine Corps. I get a job with Xerox. This is 1974. And I'm over there like I go to they to the best sales school from Hawaii. They fly me first class to Leesburg, Virginia right by Washington DC and it the best sales school. They fly me first class to Leesburg, Virginia right by Washington DC and it the best sales school. I come back to Hawaii. They give me a little handy dandy sales bag. Knocking on doors. I can't sell. And after about 3 months I'm gonna get fired. So I called my rich dad up. Said hey, uh, Rich Dad. I'm about to get fired. I said, why? Sales and he how many sales calls do you make a day? I said on a good day too. Yes, cold calling. Which is no everybody hates cold calling. Yeah. Hawaii beat it. Beat it, you quit. So Marissa said to me says the reason you're failing is because you're not failing fast enough. If you're going to fail, step up your failure rate. That's exactly opposite of my rich dad. I mean, I said, how do I step up my my my failure rate? Just figure it out. So how can I do good and step up my failure rate? So I found a non profit a downtown of Honolulu Hawaii. So I go from the Xerox office uptown, downtown and I'd sit there and I'd dial this non profit for dollars. And my goal was to make 30 sales calls a night. And I sat there and I dial for dollars and I didn't stop until I talked to 30 people. So the only guy in the room dialing. But I had to step up my failure rate. Now coincidentally, Xerox went up. How it worked? I don't know. But the reason most people are not successful is they're afraid of failing because they went to school. And then they don't fail fast enough. So when I of your podcast, hard knocks, that's me. I mean, how I lost everything about 10 times. It's horrifying. I still remember I started the first nylon and Velcro surfboard business. And we're going broke so fast. I was still working at Xerox. And the guy goes, I asked my accountant. I said, how much money do we need before we go broke? He says, need 100,000. That's a lot in the seventies. So I went to my poor dad. My rich dad said, get the hell out of his office. Why would I give you money? My poor dad and my poor dad was such he's a great socialist though he mortgaged his house. Hundred thousand dollars. This is in Hawaii. I go into the office and the accountant of my the wallet business. I said, Stanley, here's $100,000. Will this solve the problem? He goes, yes. Stanley cashed the check, took the money and ran. And I was left with my father gonna lose his house. You look up fuck up in the dictionary. That's my picture. Hahaha. So when you your tongue hard knocks, that was that was devastating. And then I had to how to save my father's house. And you know, step it up. The house. Robert, we like to off with two for our guest. Robert, if me and you died tomorrow and you had one more message to the younger generation be play the cash flow board game. I teach it all over the world.