vulnerable

@ann_havenly

56.9K followers · usually 5.4K views a post

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998

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Selling · Ecom Product

MoonThreads https://hoo.be/snobbyunicorn ↗

Why it worked

The creator leverages a vulnerable and relatable approach to introduce her product, emphasizing ethical and sustainable practices which resonate with conscious consumers. The direct request for opinions fosters engagement and community interaction.

Summary

The creator introduces a new line of organic cotton pajamas from her brand, MoonThreads. She highlights the ethical and sustainable aspects of the pajamas, such as fair trade, handmade quality, and the absence of toxic chemicals, and asks for viewer opinions.

Structure

1Introduction and nervousness
2Introducing the new pajama line
3Highlighting organic cotton and ethical production
4Showcasing details like buttons and stitching
5Asking for viewer opinions

Product placement

MoonThreads.Shop: ACTS - it is the brand of pajamas being shown and discussed. Removing it would change what happens in the video. The website MoonThreads.Shop is visible on the tag. It is the destination of the CTA.

Original caption

Show Support by Signing Up MoonThreads.Shop 🌎🌷🌘 The first cotton sample is in!##organic##pajamas##cotton##fairtrade##whimsical

More from @ann_havenly

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On-screen text

vulnerable really got cotton *Sample* before my brand because 100% cotton chemicals PFAS toxic trade girls it's handmade stitching of pearl every different it's natural have anymore things this it's breathable soft opinion think like view

Transcript

It's such a vulnerable post and I'm really nervous. We got our first cotton pajama line sample in. And I know before you think like, oh my god, another brand, this one's different because it's 100% organic cotton, no toxic chemicals, no PFAS, no toxic dyes. This is fair trade. I need your girls' opinion on this. It's handmade. Look at the stitching. Mother of pearl buttons. Every button is different. It's because it's actually natural. We don't have things like this anymore. I've not felt things like this. It's breathable, so soft. I need your girls' opinion on this. On what you think. Let me give you like a good view.