Why it worked
The video leverages a popular AI trend and a recognizable celebrity (Haaland) to create engaging content. It provides a clear, step-by-step tutorial using a readily available app (CapCut), making it easy for users to replicate the trend themselves.
Summary
This video provides a tutorial on how to use the CapCut app to create a viral trend where users can appear to be eating with footballer Erling Haaland. It guides viewers through copying a video link, using a CapCut template, and uploading a photo to achieve the effect.
Structure
- 1Introduction to the "Eat with Haaland" trend
- 2Demonstration of the AI effect
- 3Instructions to copy the video link
- 4Instructions to use the CapCut template
- 5Instructions to upload a photo and complete the video
Product placement
Haaland: ACTS - appears in a split screen, implying a tutorial on how to eat like him. Removing him would change the video's premise. CapCut: ACTS - the video demonstrates how to use CapCut's template feature to create the effect. Removing CapCut would make the tutorial impossible. Haaland: APPEARS - mentioned in the caption as the subject of the trend. Removing this mention would not change the video's content.