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If you're wondering whether azelaic acid is all hype or just marketing, this video will show you where I stand based on the science and evidence we have to support it. I've been using it for three years, and it has honestly changed my skin in ways that I didn't know it could change - sounds dramatic, but many people who I've recommended it to have said the same. It just requires a bit of patience because it's not the quickest to start working. And by the way I'm reposting this azelaic acid video from last year because it got 2 million organic views, and I don't think I could do a better job if I refilmed it today. Although I do wish I looked a bit less like I'd been dragged through a hedge. Can't have it all, though. You win some, you lose some. Also, just to be clear, this was an advert I did for Anua last year, but the point of the advert was to be super informative about Azelaic Acid. Product mention aside, I still think this video is useful for my community. #skincare #azelaicacid #skincaretips #onthisday