“You need more salicylic acid”

@susisdays

1.7K followers · usually 1.9K views a post

Views

213.7K

Likes

4.9K

Comments

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SoundTikTok sound · original sound - johengaming.official

Promoted product

345 Cream

Free Shipping at $35. Shop 345 Relief Cream Dr. Althea

2 videos2 creators

Why it worked

The video effectively uses a common pain point (acne) and offers a counter-intuitive solution that challenges conventional advice, making it relatable and shareable. The visual progression from problematic skin to clear skin, coupled with product recommendations, creates a compelling narrative.

Summary

This slideshow debunks the common advice of using more active ingredients for acne and instead emphasizes the importance of a healthy skin barrier and a retinoid. It highlights "345 Cream" and "Adapalene" as key products for treating acne by nourishing the skin and speeding up cell turnover.

Structure

1Introduction to common acne advice
2Critique of overdoing skincare routines
3Emphasis on skin barrier and retinoids
4

Original caption

Stop overcomplicating your skincare routine and hear me out➡️ I suffered from acne for years and it finally cleared when I started prioritizing my skin barrier, using anti-inflammatory ingredients & a retinoid (Adapalene). Prioritizing barrier repair & anti inflammatory ingredients like azelaic acid, Centella, etc… AND adding a retinoid to my routine changed my skin. #skincaretips #acnetips #acneprone #cloggedpores #acnescars

More from @susisdays

Product placement

Salicylic acid (ingredient that treats acne, appears on screen as text, removing it would not change what happens in the video) Niacinamide (ingredient that treats acne, appears on screen as text, removing it would not change what happens in the video) Vitamin C (ingredient that treats acne, appears on screen as text, removing it would not change what happens in the video) Retinoid (ingredient that treats acne, appears on screen as text, removing it would not change what happens in the video) Adapalene (ingredient that treats acne, appears on screen as text, removing it would not change what happens in the video) 345 Cream (skincare product for acne-prone skin, appears on screen as product packaging and text describing its benefits, removing it would change what happens in the video) Differin (brand name for Adapalene, appears on screen as product packaging, removing it would not change what happens in the video) Dr. Althea (brand name for 345 Cream, appears on screen as product packaging, removing it would not change what happens in the video) Kiyoko Beauty (online retailer, appears on screen as text in the creator's bio link, removing it would not change what happens in the video) Susisdays (creator's discount code, appears on screen as text in the creator's bio link, removing it would not change what happens in the video)

On-screen text

“You need more salicylic acid” “You need more Niacinamide” “you need more Vitamin C” You need to stop overdoing your routine 🧘‍♀️ and here's why ➡️ YOU NEED A HEALTHY SKIN BARRIER + A RETINOID a damaged skin barrier causes inflammation & your oil glands to produce more oil ➔ causing acne You need the 345 Cream + Adapalene 👑 345 Cream made specifically for acne prone skin ➔ ingredients for blemish care, nourishing & soothing Adapalene speeds up cell turnover ➔ prevents pores from clogging, reduces inflammation & scars my skin after prioritizing anti-inflammatory ingredients, barrier repair & a RETINOID 👑