As you all know

@luvorpop

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SoundTikTok sound · Baiana 2022

Promoted product

Luv or Popluvorpop.com

Luv or Pop — a dating and social app inspired by Pop the Balloon or Find Love. Redefining meaningful love.

16 videos

Why it worked

The video leverages a common creator strategy of announcing expansion into new markets, which resonates with a global audience and creates excitement. The clear call to action and introductory pricing further incentivize downloads.

Summary

The creators announce that their dating app, Luv or Pop, has expanded its availability to several new countries including Congo, Nigeria, Dominican Republic, Trinidad & Tobago, Kenya, South Africa, Jamaica, and Ghana. They also mention a special introductory price for new users in these regions.

Structure

1Announcement of app expansion
2Listing of new countries
3Introduction of special pricing
4

Original caption

Luv or Pop just got a whole lot bigger! We're officially welcoming singles from Congo 🇨🇩, Nigeria 🇳🇬, the Dominican Republic 🇩🇴, Trinidad & Tobago 🇹🇹, Kenya 🇰🇪, South Africa 🇿🇦, Jamaica 🇯🇲, and Ghana 🇬🇭 to the Luv or Pop community. ❤️🎈 No matter where you're joining from, we're excited to help you make meaningful connections. 📲 Download Luv or Pop through the link in our bio and start collecting balloons today! #LuvOrPop #PopTheBalloon #ArletteAmuli #FindLove #DatingApp

More from @luvorpop

Product placement

Luv or Pop (ACTS): A dating app that connects singles. Removing it would change the video's topic and CTA. Arlette Amuli (APPEARS): Creator of the app, mentioned in the caption. Removing it would not change the video's topic or CTA.

Call to action

Download Luv or Pop through the link in our bio and start collecting balloons today!

On-screen text

KNOW LUV OR POP DATING WAS IN US CANADA UK HEARD REQUESTS COUNTRIES HAVE COUNTRIES LIST YES NOW IN CONGO NIGERIA DOMINICAN REPUBLIC TRINIDAD TOBAGO KENYA SOUTH AFRICA JAMAICA GHANA OOH LIST MANY BUT COUNTRIES GO APP BE FOR MONTH COUNTRIES ON BE 99 DOLLARS FIRST AND BE 1499 SO DOWNLOAD NOW TO POPULATE LOVE

Transcript

As you all know, Luv or Pop, our official dating app was originally released in the US, Canada, and the UK. We've heard y'all's requests in all these other countries, and we have added more countries to our list. Yes, Luv or Pop is now available in Congo, Nigeria, Dominican Republic, Trinidad, Tobago, Kenya, South Africa, Jamaica, and Ghana. Ooh, what a list. Pretty sure there are many more countries, but these countries that we listed, go ahead and download our app. We will be adding a special for the first month for all these countries that we have added on. The app will be $9.99 US dollars for the first month, and after that, it'll be $14.99 US dollars. So download our app right now to populate love.