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38.2Talking HeadProblem Callout hook
Hook
The most painful purchase as a designer. IYKYK
@speckn_
1.1K followers · usually 1.0K views a post
Views
39.0K
Likes
1.4K
Comments
22
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Promoted product
Pantone Fashion + Home + Interiors Color Guide
Why it worked
The video taps into the relatable 'designer woes' of expensive but essential tools, resonating with a niche audience. The creator's honest reflection on the cost versus necessity, combined with the visual appeal of the color guide, creates engaging and shareable content.
Summary
The creator, a designer, unboxes and discusses the Pantone Fashion + Home + Interiors Color Guide, highlighting its necessity for her work despite its high cost. She shares her experience of needing the guide for fashion and interior design references, justifying the purchase despite the expense.
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Transcript, structure and on-screen text
5 beats, a 151-word transcript and 149 lines of on-screen text — the parts you need to write your own version.
Original caption
Lessons in just paying the price and getting it right the first time. #designerwoes #pantone #fashiondesigning