78:18 FRA 1 MAR 4 6 DIRECT

The video likely worked due to its relatable depiction of extreme heat during a public event, combined with a humorous visual gag and a clear call to action to use a related template, tapping into trending content formats.

A person in the stands at a soccer match is shown with a large block of ice on their head, seemingly to cope with the heat. On-screen text indicates it is a "Canicule" (heatwave) and the score of the match.