If anyone is wanting to make their lips look a little bit more full

@tahliaaedwards

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Botox

Why it worked

The video likely resonated because it addresses a common aesthetic concern (fuller lips/gummy smile) with a relatable personal story and a clear before-and-after demonstration, offering a specific solution (Botox) in a non-salesy, 'native mention' format.

Summary

The creator shares her experience with lip flips using Botox, explaining how it helps her smile appear fuller and less gummy. She contrasts her lips before and after the procedure, emphasizing that while there's nothing wrong with a gummy smile, this was her personal preference for enhancing her appearance.

Structure

1Introduction to lip flips as an alternative to filler
2Comparison of lips pre-Botox vs. post-Botox
3Explanation of how Botox affects smile and lip appearance
4Personal preference and endorsement of Botox for smile enhancement
5Disclaimer about not needing Botox and honesty about personal choices

Product placement

Dr. Ellen Marmur: ACTS - is a medical professional who performs cosmetic procedures. Removing her name would change the context of the video, as the creator is discussing a procedure performed by her. Botox: ACTS - is a cosmetic injection used to reduce wrinkles and smooth the skin. The creator is discussing the effects of Botox on her lips. Removing Botox would change the video's subject matter.

Original caption

lmk any questions!! #lipflip #bigsmile #beautytreatments @Dr. Ellen Marmur

More from @tahliaaedwards

Their other posts in the index, biggest breakout first.

On-screen text

lmk any questions!! #lipflip #bigsmile #beautytreatments @Dr. Ellen Marmur

Transcript

If anyone is wanting to make their lips look a little bit more full, I'm gonna show you what I did instead of filler. I've been doing a lip flip for the last four years. This is my lip pre-Botox. And this is my lip after. As you can see, when I'm smiling really big, my lip doesn't roll up and then create like a super gummy smile. Obviously, there is nothing wrong, I want to preface that. There is nothing wrong with a gummy smile. This is just for me. I am a massive smiler, huge laugher, like my teeth and mouth is always out and then create like a super gummy smile. I wasn't necessarily insecure about my gummy smile, but I just knew I wanted my lips to look a little bit fuller than what they did. It was actually my sister who got one done first and she influenced me to get one done. And all I can say is that it is the best thing that I have done for my face. I feel like it just makes my smile look so much larger and full. And it's just Botox. No, I don't think anyone needs Botox. I do want to preface that. This is just my preference and obviously I like to be honest about what I'm doing. So yeah, that's been an explanation for how I get my smile to look like this.