before...

@gabbicows

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SoundTikTok sound · original sound - rosewoodmemo

Promoted product

MacBook

Why it worked

The video taps into the popular trend of aesthetic customization and organization, particularly for tech devices like MacBooks. The 'before and after' format is highly engaging, and the creator's personalization of the desktop resonates with viewers seeking inspiration for their own devices.

Summary

The video shows a user customizing their MacBook desktop from a cluttered 'before' state to an aesthetically pleasing 'after' state with personalized widgets and a new wallpaper. The creator highlights the transformation and the organized outcome.

Structure

1Showing the 'before' state of the MacBook desktop
2Closing and opening the laptop
3Showing the 'after' state with customized widgets and wallpaper
4Highlighting the organized and personalized desktop
5Creator singing along to music

Product placement

Brimm (drink) - APPEARS, removing it would not change what happens in the video. MacBook (laptop) - ACTS, its interface is operated to change the desktop wallpaper and widgets, removing it would change what happens in the video. Spotify (music app) - APPEARS, removing it would not change what happens in the video. Apple (operating system) - ACTS, its interface is operated to change the desktop wallpaper and widgets, removing it would change what happens in the video.