I've never had this in my entire life.

@hilaryestabrook

9.0K followers · usually 680 views a post

Views

21.8K

Likes

827

Comments

81

Shares

13

Promoted product

Cream of Wheat

New Get Ready to Seize The Day …or seize anything else you want, with 10g of protein per serving to keep you full all morning. Where to buy Our Favorites

2 videos

Why it worked

The creator taps into a trending food item (Cream of Wheat) and personalizes the preparation with high-quality ingredients and a relatable "first-time" experience. The "native mention" of the product and the creator's genuine enthusiasm make it engaging.

Summary

The creator tries Cream of Wheat for the first time, following online trends. She prepares it with milk and water, then tops it with butter, homemade maple syrup, and cream, adding Maldon sea salt for an "epic" experience. She finds it delicious and recommends making it with "chunks."

Free account

Transcript, structure and on-screen text

5 beats, a 535-word transcript and 85 lines of on-screen text — the parts you need to write your own version.

Original caption

Cream of Wheat. Is it worth the hype?? @Queen of Wheat @rachel #creamofwheat #breakfastrecipes #eatwithme #foodtiktok #foodreview