Loading video…
All breakouts
56.1Talking HeadOther hookCreator Economy
Hook
Brought to you by amazon ads The Business of Creativity
@thebusinessof_creativity
5.5K followers · usually 713 views a post
Views
40.0K
Likes
1.1K
Comments
2
Shares
40
Promoted product
On shoes
Why it worked
The video leverages the star power of Roger Federer and the aspirational nature of a "match made in heaven" narrative to create intrigue around the origin story of his investment in On. The mention of a "coin-trepreneur" adds a unique and memorable angle.
Summary
This video explains how Roger Federer's association with On shoes began, stemming from a picture of him wearing them at Roland Garros. This led to a dinner, a lab visit, and ultimately, Federer becoming an investor in the company.
Free accountLocked — create a free account to open
Transcript, structure and on-screen text
5 beats, a 127-word transcript and 59 lines of on-screen text — the parts you need to write your own version.
Original caption
Roger Federer wore On shoes at Roland Garros… and that was the start of what we can only define as a “match made in heaven” 🎾 One dinner, one lab visit, and one very unusual idea later: Roger became an investor. Full episode with Sir John Hegarty and David Allemann out now! #RogerFederer #OnRunning #TennisTok #Wimbledon