PAUL THE RECORD: Corporate Life

@paulconvocar_

16.7K followers · usually 2.9K views a post

Views

21.4K

Likes

96

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12

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10

SoundTikTok sound · original sound - Paul Convocar

Promoted product

SM Store

Why it worked

The video leverages a trending TikTok filter to create an engaging "outfit building" challenge, making it relatable and interactive for viewers interested in fashion and shopping. The integration of a giveaway further incentivizes participation and sharing, driving reach.

Summary

The creator uses a TikTok filter to build a corporate outfit by selecting various fashion items, accessories, and beauty products from SM Store. The video concludes by announcing a P10,000 SM gift card giveaway for users who participate using the filter.

Structure

1Introduction and outfit challenge
2Selecting fashion items using a filter
3Choosing accessories and beauty products
4Final outfit reveal
5Announcing giveaway and call to action

Original caption

Let's build an outfit using the SM TikTok filter!!! #TrendyFindsAtSM @smstore

More from @paulconvocar_

Product placement

SM Store (ACTS - a shopping bag with the SM logo appears and is used as a visual element to represent shopping at SM; the video is about finding trendy items at SM Store, and the final outcome is "Got it at SM!". Removing it would change the context of the shopping spree.) Versace Pour Homme Dylan Blue (ACTS - a bottle of perfume is shown and selected as part of the outfit, and later mentioned as "the exact perfume". Removing it would change the outfit selection.)

Call to action

Tap the filter below and post your entry now!

On-screen text

PAUL THE RECORD: Corporate Life buil an outfit with me Trendy finds at SM! fashion tops fashion bottoms accessories shoes bags beauty & skincare gadgets & stationery toys Tap when done choosing Got it at SM! FOLLOW FOR MORE!!! byeee

Transcript

Hey guys, I'm on my way to the office and I don't know what to wear. So let's build an outfit with me using a TikTok filter. Let's go! Trendy finds at SM! So, let's pick first the fashion tops. I want a crop shirt, so I picked this Colorado Denver shirt. I don't have a Colorado Denver shirt, but I have a crop shirt. So, for the bottoms, I want denim, but let's add some personality. So let's try this. For the bags, I'm a bit tired of my back, so let's do a crossbody bag. For beauty and skincare, I'll pick some perfume. So, I have this Pond's Men Bright Boost Facial Foam, and then I have this Rexona, and then I have this perfume. I have the exact perfume, guys. For the gadgets and stationery, I'm a vlogger, so I need this DJI Osmo Pocket. For the toys, I have some cute keychains. So, I'll pick this Stitch keychain. Tap when done choosing. Got it at SM! Ta-da! And this is the final look. Oh, I forgot the perfume. I have the exact perfume, guys. And by the way, did you guys know that SM is giving away P10,000 worth of gift cards to all the lucky winners? All you have to do is to use this exact TikTok filter and wait to win. What are you waiting for? Tap the filter below and post your entry now! And here's the giveaway. That's all for today's video. See you again in my next one. Bye!