SHIMMER www.shiimmer.com

@emzjournal

280.2K followers · usually 32.5K views a post

Views

825.4K

Likes

46.5K

Comments

177

Shares

1.1K

SoundTikTok sound · original sound - aj_asif77

Promoted product

SHIMMER stickers

Why it worked

The video effectively combines a popular aesthetic (pirate theme) with a satisfying craft process (journaling with stickers), appealing to a niche audience interested in creative journaling and visually rich content. The use of a discount code and clear product mentions further incentivizes engagement and purchase.

Summary

The creator demonstrates how to create a pirate-themed journal spread using various PET tapes from the brand SHIMMER. The video showcases the process of cutting, layering, and adhering the tapes to create a detailed scene with a ship, octopus, and pirates, highlighting the creative possibilities of the products.

Structure

1Introduction and theme reveal
2Demonstration of cutting and layering tapes
3Adding elements like ship, octopus, and characters
4Adding details and embellishments
5

Original caption

Replying to @Maddie Hello my loves, happy weekend! ❤️ Here’s a pirate themed spread! 🏴‍☠️⚓ I think this is my first time creating a pirate scenery, and I had so much fun making it. It’s giving pirate life chasing treasures, sunsets, and the next great adventure. I hope you like it! 🖤💙🌊✨ 🔍 Materials used all from @Shiimmer 🛍️ Shop link in BIO 💌 Use code: “EMZJOURNAL” for 10% OFF at checkout 📌 Product names: ♡ Voyage Crew PET Tape ♡ Mystic Ocean PET Tape ♡ Whale and Dolphin Hall PET Tape ♡ A6 Water Wave Ripple Loose Leaf Book - Rainbow Wave (optional + A6 45 Paper Pages) ♡ Foundation Book - Organizer Album (50 Inner Pages) #creativejournal #artjournal #journalideas #scrapbooking #junkjournal

More from @emzjournal

Product placement

SHIMMER: appears as a watermark/logo at the top of the screen. Removing it would not change what happens in the video. Voyage Crew PET Tape: acts, used to create the journal spread. Removing it would change the video. Mystic Ocean PET Tape: acts, used to create the journal spread. Removing it would change the video. Whale and Dolphin Hall PET Tape: acts, used to create the journal spread. Removing it would change the video.

Call to action

Shop link in BIO Use code: “EMZJOURNAL” for 10% OFF at checkout

On-screen text

SHIMMER www.shiimmer.com @emzjournal Reply to Maddie's comment So gorgeous!!!!! I would love a Pirates one!! @emzjournal Explore the World This is your life, make it a great story. Stay wild.