What concealer do you use?

@itsedonna

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SoundTikTok sound · LEGACY (main)

Why it worked

The video taps into the popular trend of DIY skincare and uses common household ingredients, making it relatable and easy for viewers to replicate. The "what concealer do you use?" hook also creates curiosity.

Summary

The video shows a DIY under-eye mask made from coffee grounds and Greek yogurt. The creator mixes the ingredients and applies the mask under their eyes, then removes it with cotton pads.

Structure

1Mixing coffee and Greek yogurt
2Applying the mask under eyes
3Removing the mask
4Revealing refreshed under eyes

Product placement

Kri Kri my authentic greek yogurt 10% fat: it is used as an ingredient in a DIY under-eye mask. Removing it would change the recipe of the mask. It merely appears as a brand name on the packaging.

On-screen text

What concealer do you use? Coffee + Greek Yogurt Coffee + Greek Yogurt

Original caption

coffee + greek yogurt = a simple diy under eye mask for a brighter, more refreshed look ☕✨ caffeine helps reduce the look of puffiness while greek yogurt contains lactic acid that gently exfoliates for smoother-looking skin. #undereyemask #diyskincare #coffeeeyemask #glassskin #CapCut