Why it worked
The video likely worked due to the unexpected and humorous juxtaposition of a K-pop idol performing in a soccer-themed outfit, creating a relatable and shareable "expectation vs. reality" moment for fans.
Summary
The video shows a concertgoer's perspective at what they initially thought was a BTS concert, but the performer is wearing a soccer jersey and holding a soccer ball, leading to a humorous realization that it's more like a soccer game. The performer then engages with the crowd, singing and interacting playfully.
Structure
- 1Attending a concert
- 2Realizing the performer is dressed as a soccer player
- 3Performer sings and interacts with the crowd
- 4Performer engages playfully with a soccer ball
- 5Performer gives a thumbs up
Product placement
BTS (band): appears as the subject of the concert, removing them would change the video's topic. Adidas (brand): appears as a logo on the performer's shirt and shorts, removing it would not change what happens in the video. FC Bayern (football club): appears as a logo on the performer's shirt and shorts, removing it would not change what happens in the video. T-Mobile (brand): appears as a logo on the performer's shirt, removing it would not change what happens in the video.
On-screen text
thought i went to a bts
concert not a soccer game