Why it worked
The video provides a practical, step-by-step guide on how to approach brands for PR, which is valuable for aspiring influencers and content creators. The creator's success in securing collaborations adds credibility and aspirational value.
Summary
The creator shares their process of reaching out to beauty brands for PR collaborations. They show themselves emailing or filling out forms for several brands, including Baerry K-Beauty, Tatcha, Amika, Summer Fridays, Benefit Cosmetics, Tower 28 Beauty, and Saie Beauty.