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Hook
Me at 11pm emailing my
@corporategirlielo
51.0K followers · usually 1.0K views a post
Views
115.1K
Likes
4.7K
Comments
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Shares
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Why it worked
The video tapped into a common, relatable workplace hypocrisy that many people experience or observe. The humor and the "aha" moment of the delayed email likely contributed to its shareability and engagement.
Summary
The video shows a person at 11 PM emailing their team about the importance of taking time off and setting boundaries. However, they schedule the email to be sent during working hours, implying they do not practice what they preach. The creator uses humor to highlight this common workplace hypocrisy.
Structure
- 1Setting the scene: late-night email
- 2The message: importance of boundaries
- 3The twist: delayed sending
- 4The hypocrisy: not practicing what's preached
- 5Relatable humor
On-screen text
Me at 11pm emailing my
team encouraging them
of the importance of
taking time off and
setting boundaries while I
put a delay on my email
so they don't see it until
working hours start
Original caption
Look… sometimes you just have to work when you have to work. And sometimes that’s after hours. And sometimes, you delay response so you aren’t a hypocrit. 😅 #corporategirly #corporatemillennial #corporatelife #relatable