Today is my birthday and I'm officially 32

@nala_aurora

475.6K followers · usually 58.7K views a post

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83.7K

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SoundTikTok sound · original sound - lanascinnamongirls

Promoted product

Nalamovesnalamoves.com

Natalia Bartholdi

Why it worked

The video combines a relatable personal milestone (birthday) with aspirational fitness content, using a visually engaging workout routine to subtly promote the creator's brand and services.

Summary

The creator celebrates her 32nd birthday by performing a calisthenics workout on her "Nala Bars" home gym equipment. She frames the workout as a way to feel younger and emphasizes the importance of mental and physical well-being.

Structure

1Birthday announcement and age reveal
2Performing calisthenics workout on Nala Bars
3Connecting workout to feeling younger
4Reflecting on aging and well-being
5

Original caption

Birthday girl!💗🎂 32 years young and leveling up💪🏻✨ Celebrating another trip around the sun by doing what I love! Playing around on my Nala Bars in the living room🧚🏼‍♀️💕 Making your workouts feel like playtime is the absolute secret to stay young. Not just your body but your mind too!🌸 One more year older, wiser and honestly feeling better than ever!🫶🏻✨ Cheers to 32!!!🎊 #birthday #workout #fitnessmotivation #calisthenics #wellness

More from @nala_aurora

Product placement

Nala Bars: This is a brand of home gym equipment, specifically a wall-mounted bar system. The creator uses it to perform calisthenics exercises. Removing it would change the video's content as the exercises are performed on it. Nalamoves: This is the creator's company, likely a fitness or training service. It appears in the creator's bio and is mentioned as a place to train with the creator. Removing it would remove information about the creator's business.

Call to action

Train with me on my training app

On-screen text

Today is my birthday and I'm officially 32 To celebrate, I'm hitting this workout to make sure I'm feeling another year younger instead of older Will you still love me when I'm no longer young Will you still love me when I'm not young anymore Will you still love me when I'm not young

Transcript

Today is my birthday and I'm officially 32 To celebrate, I'm hitting this workout to make sure I'm feeling another year younger instead of older Will you still love me when I'm no longer young Will you still love me when I'm not young anymore Will you still love me when I'm not young